Compliance with the ADA is a concern for any business which serves the public. It’s estimated that 20% of Americans are considered disabled, with an estimated $175 billion of disposable income. From that
standpoint the ADA actually creates some opportunities for the restaurant industry. Here are 10 things you can do to make the most of these opportunities;
1. Understand the laws. The US Department of Justice web site has an area concerning business compliance that explains the intentions of the law. It is not as ominous as you may think.
2. Make “readily-achievable” changes to your facility so that it is as accessible as possible. You can’t sell your services to people who can’t get in the door. Ramping with zero-step access can usually be accomplished without a large expense. Think creatively, and remember to keep transitions as smooth as possible. Also, if possible look for creative ways to make restroom(s) larger and accessible. For example, combining 2 adjacent restrooms for 1 unisex restroom may be the most optimal and least expensive way to make them accessible.
3. If you have a parking area, try to make the accessible spaces as close to the building as possible and on the flattest area. One or more van-accessible spaces (with a designated side-drop area) is something often overlooked by a small business, but important from the standpoint of a customer who is disabled.
4. Signage for the accessible entrance, disabled accessible restrooms, and paths of travel make it easier for customers to navigate and provides a comfort level for a person with a disability.
5. Lay out tables with an eye toward wheelchair access for at least a few tables. I’ve sometimes encountered difficulties with roll-under access to tables; many tables use a center post that causes difficulty for roll-under access. Having a few well-placed tables that provide this capability makes it more comfortable for a person who uses a wheelchair.
6. Provide some large-type menus for those of us who have visual difficulties. Also, staff can read parts of the menu to patrons with vision difficulty when they aren’t accompanied by somebody to help.
7. For customers who are deaf or hard of hearing, staff can use a simple pen and paper to communicate. Don’t assume that people who are deaf can read lips. Lip reading is difficult, and even someone accomplished at doing so isn’t 100% accurate. A great website that can help you get an understanding about hearing loss is www.hearinglossweb.com.
8. There are three simple things that make communicating with a patron who has a mental disability easier; a) use simple sentences, b) make choices clear and concise, c) talk directly to the person as you would any adult.
9. Advertise the fact that your restaurant is accessible. This provides a much greater comfort level for people with disabilities and it will increase patron volume.
10. Dealing with people with disabilities requires understanding and empathy. Train yourself and your staff about people with disabilities. Check with your local Center for Independent Living; many times, they have training programs available.
When it comes to disability access, the key phrase is “readily-achievable”. Making your restaurant disability-friendly and letting people know about it creates opportunities for you to tap into increased volume and profits. It is a way to take customer service to the next level.